Case Study: Arvind Rubber – Digital Marketing & Brand Growth Strategy

Overview

Company Name: Arvind Rubber.
Industry: Rubber & Polyurethane Roller Manufacturing.
Website: arvindrubber.com
Services Provided: Industrial rubber rollers, polyurethane solutions.

Project Scope & Objectives

Arvind Rubber required a strong digital presence to attract B2B clients, improve brand visibility, and generate leads. The strategy focused on SEO for organic growth, social media engagement, Meta Ads for brand awareness, and professional graphic design for stronger offline and online branding.

Our Solutions

We improved the SEO by:

Conducted in-depth keyword research targeting industrial buyers.
Optimized meta titles, descriptions, headings, and internal linking.
Created SEO-optimized content for service pages and blog posts.
Improved website speed, mobile usability, and structured data.
Built high-quality backlinks through industry directories and PR.

To build brand awareness, we:

Developed a content calendar featuring product showcases, industry trends, and success stories.
Designed high-quality social media creatives and videos.
Focused on LinkedIn & Facebook for B2B networking and lead generation.
Used interactive content (polls, Q&A, industry insights, customer testimonials) to increase engagement.

We optimized paid advertising by:

Keyword Research & Strategy: Identifying high-intent keywords to target the right audience.
Search & Display Ads: Running targeted search ads and visually appealing display ads for brand visibility.
Remarketing Campaigns: Re-engaging visitors who have previously interacted with the website.
Conversion-Optimized Landing Pages: Designing landing pages to improve lead generation and sales.
Budget Optimization: Managing ad spend effectively to maximize ROI.
A/B Testing & Performance Tracking: Continuously testing ad creatives, headlines, and CTAs to improve performance.
Competitor Analysis: Monitoring competitor ads to stay ahead in the industry.